A Statistical Investigation of the Impact of Impression Management Tactics on Faculty Performance
A Multivariate Analysis Approach
Keywords:
Impression Management, Ingratiation, Exemplification, Self Promotion, Intimidation, Supplication, Job PerformanceAbstract
Impression management (IM) is a technique used to manage the impressions that the target audience has about a person. Impression Management is used as a metaphor for human social interaction. Impression Management tactics are broadly categorized into five to help people to understand and use IM tactics in an organizational setting: ingratiation, intimidation, self-promotion, supplication, and exemplification. Impression management has been associated with positive performance in the workplace. In this study, purposive-cum-snow ball sampling techniques were used to contact the respondent’s i-e, faculty of private university for primary data collection. This study results revealed that ingratiation, self-promotion and exemplification has significant impact on job performance. In contrast to the hypothesis, exemplification shows a negative impact on job performance, while intimidation has a significant negative impact on employee’s job performance. The supplication tactics of impression management was removed during factor loading because of multifaceted nature. The research findings will help to strengthen social interactions with particular focus on impression management tactics, which can have an impact on job performance.
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