The moderating role of organizational Cultureon the relationship between talent Managementandcreativity & innovativeness in the context of public-sector UniversitiesKP, Pakistan

Abstract

In the 21^st century, scholars have had a lot of debate about the penetration of talent management that’s lead to quality education and research in universities. Modern institutions are under a lot of pressure to change, stay competitive and scarcity of talent management in the context of non-western countries such as Pakistan. This has resulted in the emergence of talent management. The aim of this research was to assess the impact of talent management on the creativity & innovativeness in public universities of K.P.K Pakistan. In this research, distributed questionnaires were 475, in which 378 were the usable questionnaire, and 79.57% response rate were calculated for the required study. The results depicts that there is positive relationship among the variables. Regression analysis confirms that talent management has a significant impact on employee creativity, innovativeness. Moreover, the results obtained through multiple hierarchical regression showed that talent management has a positive and significant impact on creativity & innovativeness. Further, it was also confirmed that organizational culture has a significant moderating impact on the relationship of Creativity & innovativeness and talent management. The findings have significance for researchers and academics in terms of aligning talent management strategies with organizational strategic goals and developing employee engagement standards in order to overcome the challenges of implementing talent management techniques at public universities of K.P.K.

Keywords: Talent management, Organizational culture, Creativity & innovativeness.