PERSONALITY; A STIMULUS FOR ENTREPRENEURIAL MOTIVATIONS

Abstract

This study explores the personality characteristics of the entrepreneurs of Pakistan and
how these characteristics influence their motivations in the decision of selfemployment.
Survey questionnaire is used to collect data from 101 entrepreneurs of
Pakistan. Big Five Personality model is used to identify the personality and Push & Pull
factors are taken to measure the motivation of entrepreneurs. Findings indicate that pull
factors are more prominent motivational drives as compared to push factors while
Conscientiousness is the prominent personality characteristic in the entrepreneurs of
Pakistan. Results show that personality characteristics have less influence on Push
motivational drives but individuals who start their businesses because of pull
motivators have significant influence of their personality characteristics in their
decision of self-employment. Extroversion, Conscientiousness, Neuroticism and
Openness to Experience are found to have significant relationship with pull factors
while Agreeableness has significant relationship with push factors. These findings
validate that personality characteristics play significant role in entrepreneurial
process.