AN INVESTIGATION INTO THE STRUCTURAL RELATIONSHIP BETWEEN MISSION CULTURE AND KNOWLEDGE CREATION PROCESS IN PAKISTANI BANKS

Abstract

This study sets out to investigate the structural relationship between mission culture
(strategic direction, goals & objectives, and vision) and knowledge creation process
(socialisation, externalisation, combination, and internalisation). Based on both online
and self-administered survey of 346 employees from 50 branches of 03 knowledgeintensive
banks in Karachi, this study utilised the structural equation model (SEM) to
investigate the hypothesised model. The hypothesis testing result during the structural
equation modelling indicated that the significance level is more than error level. The Ho
in case of all three hypothesis can't be rejected at 95% confidence level so that
researcher can't confirm the hypotheses (H1, H2 and H3).Practically, the findings of
this study implies that the banks in Pakistan should clearly outline the strategic
direction, and knowledge management goals so that the working staff can take the
appropriate benefit of the knowledge management process through knowledge creation,
sharing and use.