INVESTIGATION OF PERSONALITY TRAITS FOR PREDICTING THE ENTREPRENEURIAL SATISFACTION

Abstract

This research investigated the relationship between personality traits and satisfaction

of entrepreneurs of Pakistan. Three specific personality traits factors e.g., need for
achievement, locus of control and risk-taking propensity were selected on the bases of
previous quality literature. Diverse structured questionnaires were used for data
collection on the bases of 7 dimensions of Likert scale. Sample of 212 entrepreneurs
engaged in 4 sectors of Sialkot was selected on the bases of convenience sampling
technique. Moderate correlation was determined among need for achievement, locus of
control and entrepreneurial satisfaction. Multiple linear regressions used for
acceptance or rejection of proposed hypotheses. Need for achievement and locus of
control had moderate positive relationship with Entrepreneurial Satisfaction but risk
taking propensity was insignificant association with Entrepreneurial Satisfaction.
Cross sectional study, self reported data collection technique as well as convenience
sampling was the main limitations of this study. This research highlighted that which
personality traits lead highly to Entrepreneurial Satisfaction.