THE MARKETING AND COST-BENEFITANALYSIS OF FLORICULTURE IN THE RURALAREAS OF PESHAWAR: A CASE STUDY OF BAZID KHEL

Abstract

This study was carried out in district Peshawar with the objective to explore the
production of flowers, its marketing channels, find out cost-benefits, and to give
suggestions. A sample of 150 respondents was selected using random sampling
technique. The study found that the business is small but profitable and is carried out by
the local people on self-help, self-employed basis. If government support is extended to
them then this sector to different countries counties having a positive impact on the local
economy as well as the standard of living of the locals.