How Corporate Social Responsibility Affect Educational Institutions and Stakeholder’s Outcomes: Meta-Analytical Review
Abstract
The higher education sector spends a substantial amount to practice the corporate social responsibility (CSR). But unfortunately, the studies pertaining to measuring the CSR persuasion on the stakeholder’s outcomes are not vividly found. Therefore, the study objectives are to measure the relationship between the CSR activities and stakeholder’s outcomes precisely in the higher education institutions of Pakistan. The meta-analysis was conducted on the thirty seven studies. The outcome of meta-analysis confirmed that in most of the studies there exist a positive association between the CSR activities and stakeholder’s outcomes. The study population was faculty, staff and students of private universities of Khyber Pakhtunkhwa, Pakistan. The consequence of the path analysis exhibits that the CSR is a substantial constructive conjecture of stakeholder’s outcomes. The study found that the CSR activities are directly influenced upon the stakeholder’s outcomes within higher education institutions of Pakistan. The study recommended that the competent authorities of higher education institutes must organize seminars that provide the detail, dynamics and knowledge of CSR and how CSR work and put influence upon the stakeholders.
References
References
Abdullah, M. I., Ashraf, S., & Sarfraz, M. (2017). The organizational identification perspective of CSR on creative performance: The moderating role of creative self-efficacy. Sustaiability, 9(11), 2125.
Afsar, B., Cheema, S., & Javed, F. (2018). Activating employee's pro‐environmental behaviors: The role of CSR, organizational identification, and environmentally specific servant leadership. Corporate Social Responsibility and Environmental Management, 25(5), 904-911.
Ali, H. F., & Sohail, M. (2018). Effects of Corporate Social Responsibility on Consumer Purchase Intention. Pakistan Journal of Humanities and Social Sciences, 6(4), 477-492.
Ali, H. Y., Danish, R. Q., & Asrar-ul-Haq, M. (2018). How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction. Corporate Social Responsibility and Environmental Management, 1-12.
Amir, R. M., Mannan, M., & Nasiruddin, M. (2020). Influence of corporate social responsibility on bottom of the pyramid consumers' purchase intention. International Journal of Business Innovation and Research, 21(2), 259-270.
Asante Boadi, E., He, Z., Bosompem, J., Opata, C. N., & Boadi, E. K. (2020). Employees’ perception of corporate social responsibility (CSR) and its effects on internal outcomes. The Service Industries Journal, 40(9-10), 611-632.
Asrar-ul-Haq, M., Kuchinke, K. P., & Iqbal, A. (2017). The relationship between corporate social responsibility, job satisfaction, and organizational commitment: Case of Pakistani higher education. Journal of Cleaner Production, 142, 2352-2363.
Belyaeva, Z. S., Rudawska, E., & Lopatkova, Y. (2020). Socially responsible strategies in SMEs: a study in six European countries. Global Business and Economics Review, 22(1-2), 53-70.
Boccia, F., & Sarnacchiaro, P. (2018). The impact of corporate social responsibility on consumer preference: A structural equation analysis. Corporate Social Responsibility and Environmental Management, 25(2), 151-163.
Brammer, S., He, H., & Mellahi, K. (2015). Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability. Group & Organization Management, 40(3), 323-352.
Cheema, S., Afsar, B., & Javed, F. (2020). Employees' corporate social responsibility perceptions and organizational citizenship behaviors for the environment: The mediating roles of organizational identification and environmental orientation fit. Corporate Social Responsibility and Environmental Management, 27(1), 9-21.
Cho, S. J., Chung, C. Y., & Young, J. (2019). Study on the Relationship between CSR and Financial Performance. Sustainability, 11(2), 343.
Choi, Y. H., Myung, J. K., & Kim, J. D. (2018). The effect of employees’ perceptions of CSR activities on employee deviance: The mediating role of anomie. Sustainability, 10(3), 601.
Garriga, E. and Mele, D. (2004) Corporate social responsibility theories: Mapping and territory. Journal of Business Ethics, 53, 51-74.
Gharleghi, B., Afshar Jahanshahi, A., & Nawaser, K. (2018). The outcomes of corporate social responsibility to employees: Empirical evidence from a developing country. Sustainability, 10(3), 698.
Glavas, A. (2016). Corporate social responsibility and employee engagement: Enabling employees to employ more of their whole selves at work. Frontiers in psychology, 7, 796.
Gonzalez-Rudriguez, M. R., & Diaz-Fernandez, M. C. (2019). Customers' corporate social responsibility awareness as antecedent of repeat behaviour intention. Corporate Social Responsibility and Environmental Management, 1-13.
Green, T., & Peloza, J. (2014). How do consumers infer corporate social responsibility? The role of organisation size. Journal of Consumer Behaviour, 13(4), 282-293.
Hameed, I., Riaz, Z., Arain, G. A., & Farooq, O. (2016). How do internal and external CSR affect employees' organizational identification? A perspective from the group engagement model. Frontiers in psychology, 7, 788.
Hampel, C. E., Tracey, P., & Weber, K. (2020). The art of the pivot: How new ventures manage identification relationships with stakeholders as they change direction. Academy of Management Journal, 63(2), 440-471.
Im, S., Chung, Y. W., & Yang, J. Y. (2017). Employees’ participation in corporate social responsibility and organizational outcomes: The moderating role of person–CSR fit. Sustainability, 9(1), 28.
Islam, T., Ali, G., Niazi, A. A. K., Ramzan, M., & Yousaf, U. (2018). Employees' Response to CSR: Role of Organizational Identification and Organizational Trust. Pakistan Journal of Commerce & Social Sciences, 12(1).
Jacinto, A., & Carvalho, I. (2009). Corporate social responsibility: The influence of organizational practices perceptions in employee’s performance and organizational identification. New Research Trends in Effectiveness, Health and Work: A Criteos Scientific and Professional Account, 175-204.
Khah, G. S., Moosa, K., & Maesomian, M. (2014). The relationship between csr and employees loyalty (case study): Sisakht education and training). Indian Journal of Science Research, 7(1), 923-930.
Kim, B. J., Nurunnabi, M., Kim, T. H., & Jung, S. Y. (2018). The influence of corporate social responsibility on organizational commitment: The sequential mediating effect of meaningfulness of work and perceived organizational support. Sustainability, 10(7), 2208.
Kotler, P., & Lee, N. (2008). Corporate social responsibility: Doing the most good for your company and your cause. John Wiley & Sons.
Marklund, E., & Östergren, M. (2015). The effects of CSR initiatives and CSR communication on customers’ responses and satisfaction: a quantitative study examining Systembolaget’s CSR.
Mashh, M. H. Z., & Hashemiamin, A. (2017). The impact of corporate social responsibility indicators on consumer behavior. A case study: Electronic and quasi-electronic customers of persian carpet co. QUID: InvestigaciГіn, Ciencia y TecnologГa, (1), 2516-2528.
Menezes, G. (2019). Impact of CSR Spending on firm’s financial performance.International Journal of Advance Research, Ideas and Innovations in Technology, 5(2), 613-617.
Mozes, M., Josman, Z., & Yaniv, E. (2011). Corporate social responsibility organizational identification and motivation. Social Responsibility Journal, 7(2), 310-335.
Mulaessa, N., & Wang, H. (2017). The effect of corporate social responsibility (CSR) activities on consumers purchase intention in China: Mediating role of consumer support for responsible business. International Journal of Marketing Studies, 9(1), 73-81.
Musa, U. A., & Rahman, A. A. (2015). Employee Perception of CSR Activities, Job Attachment and Organizational Commitment. Pertanika Journal of Social Sciences & Humanities, 23.
Patankar, V. J. (2019). Attitude, perception and awareness of stakeholders towards the protected marine species in the Andaman Islands. Ocean & Coastal Management, 179, 104830.
Rahim, R. A., Jalaludin, F. W., & Tajuddin, K. (2011). The importance of corporate social responsibility on consumer behaviour in Malaysia. Asian Academy of Management Journal, 16(1), 119-139.
Saleem, F., & Gopinath, C. (2015). Corporate social responsibility and customer behavior: A developing country perspective. The Lahore Journal of Business , 4(1), 1–22.
Sarfraz, M., Qun, W., Abdullah, M. I., & Alvi, A. T. (2018). Employees’ perception of corporate social responsibility impact on employee outcomes: Mediating role of organizational justice for small and medium enterprises (SMEs). Sustainability, 10(7), 2429.
Secchi, D. (2007). Utilitarian, managerial and relational theories of corporate social responsibility. International Journal of Management Reviews, 9(4), 347-373.
Servera-FrancГ©s, D., & Fuentes-Blasco, M. (2016). The relationship of corporate social responsibility, consumer value, satisfaction and loyalty: An empirical study. Ramon Llull Journal of Applied Ethics, (7), 167-190.
Sharma, V., Jeannne, P., Mohanta, S., & Liza, E. A. (2018). Influence of the dimensions of CSR activities on consumer purchase intention. Innovative Marketing, 14(1), 23-32.
Sheehy, B. (2015). Defining CSR: Problems and solutions. Journal of Business Ethics, 131(3), 625-648.
Story, J., & Neves, P. (2015). When corporate social responsibility (CSR) increases performance: exploring the role of intrinsic and extrinsic CSR attribution. Business Ethics: A European Review, 24(2), 111-124.
Tian, Z., Wang, R., & Yang, W. (2011). Consumer responses to corporate social responsibility (CSR) in China. Journal of Business Ethics, 101(2), 197-212.
Vishwanathan, P., Van Oosterhout, H., Heugens, P. P., Duran, P., & Van Essen, M. (2020). Strategic CSR: a concept building meta‐analysis. Journal of Management Studies, 57(2), 314-350.
Wang, W., Fu, Y., Qiu, H., Moore, J. H., & Wang, Z. (2017). Corporate social responsibility and employee outcomes: A moderated mediation model of organizational identification and moral identity. Frontiers in Psychology, 8, 1906.
Wongpitch, S., Minakan, N., Powpaka, S., & Laohavichien, T. (2016). Effect of corporate social responsibility motives on purchase intention model: An extension. Kasetsart Journal of Social Sciences, 37(1), 30-37.
Wu, S. I., & Lin, H. F. (2014). The correlation of CSR and consumer behavior: A study of convenience store. International Journal of Marketing Studies, 6(6), 66.
Xie, C., Bagozzi, R. P., & GrГёnhaug, K. (2019). The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences. Journal of Business Research, 95, 514-530.
Zaman, U., & Nadeem, R. D. (2019). Linking corporate social responsibility (CSR) and affective organizational commitment: Role of CSR strategic importance and organizational identification. Pakistan Journal of Commerce and Social Sciences (PJCSS), 13(3), 704-726.
Zasuwa, G. (2017). The role of company-cause fit and company involvement in consumer responses to CSR initiatives: A Meta-Analytic Review. Sustainability, 9(1), 1-16.
Zhong, W. (2016). The relationship between consumers’ CSR participation and their intention to purchase: A case study on inner Mongolia Yili Industrial Group Co., Ltd.
Zulfiqar, S., Sadaf, R., Popp, J., Vveinhardt, J., & MГЎtГ©, D. (2019). An examination of corporate social responsibility and employee behavior: the case of Pakistan. Sustainability, 11(13), 3515.
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Atif Ullah, Sheikh Raheel Manzoor
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
