Zhai Nan and Zhai Nv: An Emerging Sub-Culture

Authors

  • Sobia Bano GIFT University, Gujranwala
  • Muhammad Umair Javaid Lahore Garrison University, Lahore https://orcid.org/0000-0001-8732-5024
  • Syed Khurram Ali Jafri Bahria University, Lahore
  • Ayesha Alam Lahore Garrison University, Lahore.

Abstract

The technological revolution has changed the conventional landscape of socialization, values and belief system of young people. The availability of internet and increase usage of mobile and laptops has given an upsurge to the phenomena of Zhai Culture. Zhai lifestyle describes the group of people who are engrossed in an online world to an extent that it affects their well-being. Thus, the growing phenomena are of major concern and need an exploration to avoid any psychological and physical problem in near future. Based on the evidence focused literature review, the paper examines the origin of this subculture, its impact on mental and physical health.

Author Biographies

Sobia Bano, GIFT University, Gujranwala

Assistant Professor, Department of Management Sciences, GIFT Business School.

Muhammad Umair Javaid, Lahore Garrison University, Lahore

Associate Professor, Department of Management Sciences

Syed Khurram Ali Jafri, Bahria University, Lahore

Senior Associate Professor, Department of Management Sciences.

Ayesha Alam, Lahore Garrison University, Lahore.

Senior Lecturer, Department of Management Sciences.

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Published

30.12.2020

How to Cite

Bano, S., Javaid, M. U., Ali Jafri, S. K., & Alam, A. (2020). Zhai Nan and Zhai Nv: An Emerging Sub-Culture. CITY UNIVERSITY RESEARCH JOURNAL, 10(4). Retrieved from https://cusitjournals.com/index.php/CURJ/article/view/483

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