Family Takaful Demand: Analysis of Four Important Factors

Authors

  • Burhan Ali Shah School of Management Sciences, Quaid I Azam University Islamabad
  • Nimra Sohail School of Management Sciences, Quaid I Azam University Islamabad

Abstract

This study intended to investigate the effect of religious adherence, reputation, marketing and advertising and product awareness on family Takaful demand. Data were solicited through self-administered questionnaire from a sample of 206 subjects nominated on the basis of simple random sampling. The data were analyzed through SPSS applying multiple regression technique. The findings confirmed that religious adherence, reputation and product awareness had significant impact on family Takaful demand. However marketing and advertisement had insignificant influence on family Takaful demand. Family Takaful demand could be enhanced through creating awareness and educating the general public that Takaful companies follow the Shari’ah principles.

Author Biographies

Burhan Ali Shah, School of Management Sciences, Quaid I Azam University Islamabad

Assistant Professor,

School of Management Sciences, Quaid I Azam University Islamabad

Nimra Sohail, School of Management Sciences, Quaid I Azam University Islamabad

MBA Student

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Published

14.07.2020

How to Cite

Shah, B. A., & Sohail, N. (2020). Family Takaful Demand: Analysis of Four Important Factors. CITY UNIVERSITY RESEARCH JOURNAL, 10(2). Retrieved from https://cusitjournals.com/index.php/CURJ/article/view/353

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