STUDENT’S PERCEPTIONS REGARDING QUALITY OF LIBRARY SERVICES IN THE UNIVERSITY OF PESHAWAR
Abstract
The purpose of this paper is to measure the quality of library services in the different departments in the University of Peshawar. Objectives of research paper were: to find out different service attributes and their relevant dimensions and to evaluate the service quality of libraries by measuring gaps between perceptions and expectations of borrowers in the University of Peshawar. Quantitative research design was used to investigate the problem in depth. SERVQUAL structured data collection instrument was adopted with the permission from its originator Parasuraman et al. (1985) to analyze the perceptions and expectations of library users through seven-point semantic scales. Stratified random sampling techniques were used while data was collected from all 399 respondents out of 14456 populations. Data were fed on SPSS pertaining to 22 item statements to find out the overall quality of library services. The study found that highest expectations observed i.e. about welcoming and positive attitude of library staff and attractive physical appearance of library holdings. Whereas, users were satisfied with the availability of services at accurate time as well as always cooperation of staff towards borrowers providing library services. The result showed that all expectations were found higher than perceptions. However, narrow gaps were perceived between perceptions and expectations of library users providing library services relevant to the SERVQUAL dimensions. That’s mean satisfaction and overall service quality of University libraries were perceived to some extends good.
References
Abari, A. A. F., Yarmohammadian, M. H., & Esteki, M. (2011). Assessment of quality of education a non-governmental university via SERVQUAL model. Procedia-Social and Behavioral Sciences, 15, 2299-2304.
Retrievedfrom:Retrievedfrom:pdf.sciencedirectassets.com/277811/1-s2.0-S 1877042811X00071/1-s2.0-S1877042811006434/main.pd
Akhlaghi, E., Amini, S., & Akhlaghi, H. (2012). Evaluating educational service quality in technical and vocational colleges using SERVQUAL model. Procedia-Social and Behavioral Sciences, 46, 5285-5289.
Retrieved from: https://pdf.sciencedirectassets.com/277811/1-s2.0-S1877042812X0017X/1-s2.0-S187704281202160X/main.pdf
Arshad, A., & Ameen, K. (2010). Service quality of the University of the Punjab's libraries: An exploration of users' perceptions. Performance Measurement and Metrics, 11(3), 313-325.
Retrievedfrom:https://www.researchgate.net/profile/Kanwal_Ameen/publication/242348127_Service_quality_of_the_University_of_the_Punjab
Arshad, A., & Ameen, K. (2011). Reality versus expectations: A survey of university of the punjab's libraries using SERVQUAL, Library Philosophy and Practice.
Retrieved from: https://www.semanticscholar.org/paper/Reality-versus-Expectations%3A-A-Survey-of-University-Arshad-Ameen/
Arshad, A., & Ameen, K. (2011). User’s perceptions and expectations of quality library services: a survey of University of the Punjab’s Libraries.
Asogwa, B. E., Asadu, B. U., Ezema, J. U., & Ugwuanyi, F. C. (2014). Use of ServQUAL in the Evaluation of Service Quality of Academic Libraries in Developing Countries. Library Philosophy and Practice, 0_1.
Retrievedfrom:http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.674.3403&rep=rep1&type=pdf
Asogwa, B. E., Ugwu, C. I., & Ugwuanyi, F. C. (2015). Evaluation of electronic service infrastructures and quality of e-services in Nigerian academic libraries. The Electronic Library, 33(6), 1133-1149.
Retrievedfrom:https://www.emerald.com/insight/content/doi/10.1108/EL-04-2014-0071/full/html
Best, J. W (2010). Research in Education (10th ed.). New Delhi: Pearson Education.
Retrievedfrom:https://www.amazon.com/Research-Education-10th-John-Best/dp/0205458408
Bolton, R. N., & Drew, J. H. (1991). A longitudinal analysis of the impact of service changes on customer attitudes. The Journal of Marketing, 1-9.
Retrievedfrom:https://s3.amazonaws.com/academia.edu.documents/31879294/survice_MKT..pdf?response-content-disposition
Boulding, W., Kalra, A., Staelin, R., & Zeithaml, V. A. (1993). A dynamic process model of service quality: from expectations to behavioral intentions. Journal of marketing research, 30(1), 7.
Bose, S., & Gupta, N. (2013). Customer perception of services based on the SERVQUAL dimensions: A study of Indian commercial banks. Services Marketing Quarterly, 34(1), 49-66.
Retrievedfrom: https://s3.amazonaws.com/academia.edu.documents
Carrasco, R. A., Muñoz-Leiva, F., Sánchez-Fernández, J., & Liébana-Cabanillas, F. J. (2012). A model for the integration of e-financial services questionnaires with SERVQUAL scales under fuzzy linguistic modeling. Expert Systems with Applications, 39(14), 11535-11547.
Retrievedfrom:https://sci2s.ugr.es/sites/default/files/ficherosPublicaciones/1583_2012-Carrasco-ESWA.pdf
Cook, C., & Heath, F. M. (2001). Users' perceptions of library service quality: A LibQUAL+ qualitative study. Library Trends, 49(4), 548-584.
Retrievedfrom:https://www.ideals.illinois.edu/bitstream/handle/2142/8361/librarytrendsv49i4c_opt.pdf?sequence=1
Cook, C., & Thompson, B. (2000). Reliability and validity of SERVQUAL scores used to evaluate perceptions of library service quality. The Journal of Academic Librarianship, 26(4), 248-258.
Retrieved from: https://files.eric.ed.gov/fulltext/ED435671.pdf.
Crawford, J. (2006). The culture of evaluation in library and information services. Elsevier.
Retrievedfrom:https://books.google.com.pk/books?hl=en&lr=&id=Yp6jAgAAQBAJ&oi=fnd&pg=PP1&dq=Crawford,+J.+(2006).
Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring service quality: a reexamination and extension. The journal of marketing, 55-68.
Retrievedfrom:https://s3.amazonaws.com/academia.edu.documents/40748484/Cronin___Taylor_JM_1992.pdf
Evans, G. E., & Alire, C. A. (2013). Management basics for information professionals. American Library Association.
Retrievedfrom:https://books.google.com.pk/books?hl=en&lr=&id=kK6eAwAAQBAJ&oi=fnd&pg=PP1&dq=Evans,+G.+E.,+%26+Alire,
Evans, J. R., & Lindsay, W. M. (2004). The management and control of quality (Vol. 5, pp. 115-128). Cincinnati, OH: South-Western.
Ijaz, A., Irfan, S. M., Shahbaz, S., Awan, M., & Sabir, M. (2011). An empirical model of student satisfaction: Case of Pakistani public sector business schools. Journal of quality and Technology Management, 7(2), 91-114.
Heath, F., & Cook, C. (2003). SERVQUAL: Service quality assessment in libraries. Encyclopedia of Library and Information Science, 2nd ed. New York: Mercel Derker Inc.
Hernon, P., & Altman, E. (2010). Assessing service quality: Satisfying the expectations of library customers. American Library Association.
Kumar , R. (2009). Research Methodology: A step-by-step guide for beginners. Sage Publications.
Retrievedfrom:https://books.google.com.pk/books?hl=en&lr=&id=J2J7DwAAQBAJ&oi=fnd&pg=PP1&dq=Kumar+,+R.
Lewis, B. R., & Mitchell, V. W. (1990). Defining and measuring the quality of customer service. Marketing intelligence & planning, 8(6), 11-17.
McClure, C. R., Van House, & N. A., Weil, (1990). Measuring academic library performance. American Library Association.
Morgan, S. (1995). Performance assessment in academic libraries. New York: Mansell Publications.
Nimsomboon, N., & Nagata, H. (2003). Assessment of library service quality at Thammasat University Library System.
Nitecki, D. A. (1996). Changing the concept and measure of service quality in academic libraries. The journal of academic librarianship, 22(3), 181-190.
Reterivedfrom:https://s3.amazonaws.com/academia.edu.documents/48604764/s0099-1333_2896_2990056-720160905-16029-1ypyetw.pdf.
Oliver, R. L., & DeSARBO, W. S. (1989). Processing of the satisfaction response in consumption: a suggested framework and research propositions. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2(1), 1-16.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. The Journal of Marketing, 41-50.
Parasuraman, A., Zeithaml, V., & Berry, L. (1988). SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Retailing: critical concepts, 64(1), 12-40.
Retrievedfrom:https://search.proquest.com/openview/7d007e04d78261295e5524f15bef6837/1?pq-origsite=gscholar&cbl=41988
Parasuraman, A., Zeithaml, V., & Berry, L. (2002). SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Retailing: critical concepts, 64(1), 40.
Retrievedfrom: https://books.google.com.pk/books?hl=en&lr=&id=Rt96wAigg2oC&oi=fnd&pg=PA140&dq=Parasuraman,+A.,+Zeithaml,+V.,+%26+Berry,+L.+(2002).+SERVQUAL.
Pritchard, S. M. (1996). Determining quality in academic libraries. Library trends, 44(3), 572-595.
Retrievedfrom:https://www.ideals.illinois.edu/bitstream/handle/2142/8041/librarytrendsv44i3h_opt.pdf
Ramseook-Munhurrun, P., Lukea-Bhiwajee, S. D., & Naidoo, P. (2010). Service quality in the public service. International journal of management and marketing research, 3(1), 37-50.
Retrievedfrom:https://s3.amazonaws.com/academia.edu.documents/40658008/servqual.pdf?response-content-disposition
Saini, S. (2018). Analysis of service quality of power utilities. International Journal of Research
in Engineering Application & Management, 3(11), 1-8.
Sajna, K. P. (2018). Service quality of libraries of Indian council of agricultural research
institutes of Kerala, India. DESIDOC Journal of Library & Information Technology, 38(3), 156-161.
Retrievedfrom:https://pdfs.semanticscholar.org/765a/c488326fc3d3b52c58e77d31f92469e7b3a2.pdf
Snoj, B., & Petermanec, Z. (2001). Let users judge the quality of faculty library services. New library world, 102(9), 314-324.
Retrievedfrom:https://www.emerald.com/insight/content/doi/10.1108/03074800110406196/full/html
Verma, S.P. (2007). Practical approach to research methodology. Akansha Publishing House.
Zeithaml, Valerie A., Parasuraman, A. & Berry, Leonard L. (1990) Delivering Quality
Service, The Free Press.
Zeithaml, Valerie A. & Bitner, Mary J. (1996) Services Marketing, McGraw-Hill.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Jalal ud din, Saeed Ullah Jan, Muhammad Zeeshan Khan, Amjad Reba Khan
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.