ISLAMIC MARKETING ETHIC AND ITS IMPACT ON CUSTOMER SATISFACTION IN ISLAMIC BANKING INDUSTRY OF PAKISTAN

Abstract

This study attempt to examine Islamic Marketing Ethic and Its Impact on Customer
Satisfaction in Islamic Banking Industry of Pakistan. The scope of the study was limited
to the customers of Islamic banks and also significant due to a rising tendency of Islamic
banking performance in Pakistan. In the light of the findings, several concrete
recommendations were made for the improvement of Islamic banking system as well
quality service and customer satisfaction also. The analysis would be strengthen the
marketing strategy as well as service quality of the Bank. There is high potential for
Islamic banking industry. It is recommended that the Islamic banking industry
standardize the marketing ethic and provide the quality service to their customers. The
social justification of this research was to explore the potential of Islamic Banking with
maximize the social market ethics and develop the good relationship with the customers
and enhance the satisfaction in positive tone