Assessing the Stakeholder Management Strategies in the Beverages Sector industries of Khyber Pakhtunkhwa

Authors

  • Pervez Akhtar
  • Muhammad Asif PhD scholar, Qurtub University, Peshawar
  • Naeem Ur Rehman
  • Saeed Muhammad

Abstract

This study was conducted by taking a sample of 10Beverage Industries of
Khyber Pakhtunkhwa. The aim of the study was to know about the current
strategies of the Management of these industries in relation to dealing,
coordinating and engaging their key stakeholders under Corporate Social
Responsibility. The top management of the organizations was interviewed by
using a close ended questionnaire. The qualitative case study research
methodology was used. Data was collected, analyzed and tested using the threestage
process approach proposed by Miles and Huberman (1994). The study
revealed that the organizations had a reasonable understanding of their key
stakeholders. Moreover, the key emphasis of the Management was more on
safeguarding the interests of the owners in relation to the society.

References

Baker, J. (2003). Corporate social responsibility. L'Économiepolitique, (2), 105-112.

Berman, S. L., Wicks, A. C., Kotha, S., & Jones, T. M. (1999). Does stakeholder orientation matter?

The relationship between stakeholder management models and firm financial

performance. Academy of Management Journal, 42(5), 488-506.

Bickman, L., & Rog, D. J. eds. (1998). Handbook of Applied Social Research Methods.

Bryson, J. M. (2004). What to do when stakeholders matter: stakeholder identification and analysis

techniques. Public Management Review, 6(1), 21-53.

Burns & Stalker (1961). The management of innovation. Retrieved 27th November 2016, from http://

www. sagepub.com/sites/default/files/upm-binaries/27412_8. Pdf.

Carroll, A. B., &Buchholtz, A. K. (2000). Business and society: Ethics and stakeholder management:

Cincinnati. OH: South-Western College Publishing.

Chaterera, F. (2013). Beyond documentation: an analytical approach towards the future of museums as

information centres.

Donaldson, T., & Preston, L.E. (1995). The stakeholder theory of corporation: Concepts, evidences

and implications. Academy of Management Review, 20(1), 65-91.

Freeman, R. (1984). Strategic Management: A Stakeholer Perspective. Englewoods Cliffs, New

Jersey: Prentice Hall.

Harld S., Jugen V., & Melinda S. (2019). Multinational Companies: Can they foster well-being in the

eyes of poor? Results from an empirical Study. International Journal of CSR,4(4).

Harrison, J. S., & Freeman, R. E. (1999). Stakeholders, social responsibility, and performance:

Empirical evidence and theoretical perspectives. Academy of Management Journal, 42(5), 479-

Jamali, D. (2008). A Stakeholder approach to Corporate Social Responsibility: A Fresh Perspective

into Theory and Practice. Journal of Business Ethics, 82(1), 213-231.

Jamali, D., &Mirshak, R. (2007). Corporate social responsibility (CSR): Theory and practice in a

developing country context. Journal of business ethics, 72(3), 243-262.

Jenkins, R. (2005). Globalization, corporate social responsibility and poverty. International

Affairs, 81(3), 525-540.

Kakabadse, N. K., Rozuel, C., & Lee-Davies, L. (2005). Corporate social responsibility and

stakeholder approach: a conceptual review. International Journal of Business Governance and

Ethics, 1(4), 277-302.

Kaufman, A. S., & Kaufman, N. L. (2004). Kaufman brief intelligence test. John Wiley & Sons,

Mara, D.B. (2019). Acting as a benefit corporation and a B Corporation to responsibly pursue private

and public benefits: The Case study of Paradidi Srl (Italy). International Journal of CSR, 4(4).

Markus, S. (2011). Strategic stakeholders management by CSR: Some concepts. Retrieved on

/06/2019 from doi 10.22495/rgcvi i zert 4.

Miles, M.B., & Huberman, A.M. (1994). Qualitative Data Analysis, Sage, Thousand Oaks, CA.

Mitchell, R.K., Agle, BR & Wood, D.J. (1997). Towards a theory of stakeholder identification.

Academy of Management Review, 22(4), 853-886.

Newell, F. (2001). Loyalty. com: Customer relationship management in the new era of Internet

marketing. McGraw-Hill, Inc..

Stiglbaur, M.(2011). Strategic Stakeholder management by CSR: Some conceptual thoughts. Risk

Governance and Control; Financial Markets and Instructions, 45-55, doi:10.22495/rgcv1i2art4.

Wang, H., Tang, L., Takeuchi, R. & George, G. (2016). Corporate Social Responsibility: An overview

and new research directions. Academy of Management Journal, 59 (2), 532-544.

Werther Jr, W. B., & Chandler, D. (2010). Strategic corporate social responsibility: Stakeholders in a

global environment. Sage publications.

Downloads

Published

30.09.2019

How to Cite

Akhtar, P., Asif, M., Rehman, N. U., & Muhammad, S. (2019). Assessing the Stakeholder Management Strategies in the Beverages Sector industries of Khyber Pakhtunkhwa. CITY UNIVERSITY RESEARCH JOURNAL, 9(2). Retrieved from https://cusitjournals.com/index.php/CURJ/article/view/194

Issue

Section

Articles