Assessing the Stakeholder Management Strategies in the Beverages Sector industries of Khyber Pakhtunkhwa
Abstract
This study was conducted by taking a sample of 10Beverage Industries of
Khyber Pakhtunkhwa. The aim of the study was to know about the current
strategies of the Management of these industries in relation to dealing,
coordinating and engaging their key stakeholders under Corporate Social
Responsibility. The top management of the organizations was interviewed by
using a close ended questionnaire. The qualitative case study research
methodology was used. Data was collected, analyzed and tested using the threestage
process approach proposed by Miles and Huberman (1994). The study
revealed that the organizations had a reasonable understanding of their key
stakeholders. Moreover, the key emphasis of the Management was more on
safeguarding the interests of the owners in relation to the society.
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Copyright (c) 2019 Pervez Akhtar, Muhammad Asif, Naeem Ur Rehman, Saeed Muhammad
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