The Effect of Motivation on The Performance of Field Force In Helicon Pharmaceutical Company

Abstract

The main purpose of the study is to assess the role of motivation tools on the performance of
the field force in an organization. For this purpose the field force of Helicon
Pharmaceutical Company was selected and a sample of 100 employees was taken from the
total population of 250 field force. A very simple and comprehensive questionnaire was
distributed amongst the field force through which one can easily assess different factors
and techniques which can motivate the employees to work better for achieving the
organization's goal. The data collected through the questionnaire was put in a latest and
authenticated software SPSS. This software helped me a lot in obtaining the results of
different statistical techniques such as Regression, Pearson Correlation, Independent
Sample t-Test and one way ANOVA. From the results we can easily test the hypothesis of the
Research study. The Research study reveals that motivation is a strong tool in an
organization and has a direct relationship with the performance of the workers. It also
shows that motivation techniques have different effects in different working conditions. It is
based upon personalities and may vary from person to person. The motivation has
significant differences across the gender and different age group. It is expected that this
little effort will provide a strong base to effectively analyze different factors which play
important role for employees' motivation and for better results for many organizations in
near future.