INVESTIGATING THE MODERATING EFFECT OF KNOWLEDGE INTENSIVE CULTURE ON KNOWLEDGE MANAGEMENT PROCESS CAPABILITY AND ORGANIZATIONAL PERFORMANCE

Abstract

In current era, firms require innovation and competitive advantage for sustained
performance. Knowledge management is reported as most widely discussed
mechanism for initiating innovation and developing competitive advantage in
organizations. Therefore, this study empirically scrutinizes the effects of Knowledge
Management Process Capability (KMPC) on organizational performance with
interactive effect of Knowledge Intensive Culture (KIC). Multiple moderated regression
analysis is applied on 271 valid responses and results clarify the positive impact of
KMPC on organizational performance. Moreover, current study highlights the
importance of KIC as strengthening element to enhance organizational performance
through KMPC. In-depth investigation outlines that knowledge acquisition, sharing
and application are more influencing processes to enhance organizational
performance. Anyhow, knowledge conversion has less significant impact on developing
organizational performance but helps other processes to perform better. To mature
sustained performance, managers have to develop KMPC and flourish KIC in routine
organizational life.