Aim & Scope
City University Research Journal (CURJ) is a Quarterly management sciences journal published by City University of Science and Information Technology, Peshawar, Pakistan. CURJ is a peer-reviewed open access research journal recognized by the Higher Education Commission of Pakistan in the Y category. CURJ is indexed in Ebscohost, Proquest, GoogleScholar, and in process with Scopus and DOAJ. CURJ invites contributions from researchers, scholars, and academicians in the area of Business and Management.