THE NEXUS OF BEHAVIORAL BIASES AND DEMOGRAPHIC ATTRIBUTES OF STOCKBROKERS IN INVESTMENT DECISION: NEW EVIDENCE FROM ONE-WAY ANALYSIS OF VARIANCE

Kashif Amin, Muhammad Aleem, Shuja Ul Islam

Abstract


This study investigates the risk-taking behavior of brokers with respect to the demographic attributes amid making investment decisions. The current study has employed six demographic attributes, namely, age, gender, religion, education, experience, income level, and their risk-taking behavior has been used while making the investment. The survey forms contained 19 questions related to demographic attributes and the risk-taking behavior of the brokers. Descriptive statistics and One-Way ANOVA results ascertained that broker's risk-taking behavior has a substantial relationship with the demographic attributes while making investment decisions.

Keywords: Stockbrokers, Investment Decision.


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