TALENT MANAGEMENT PRACTICES, EMPLOYEES ENGAGEMENT AND EMPLOYEES CREATIVITY

Abstract

In today's world, Non-Governmental Organizations (NGOs) are largely contributing to the social and
economic development of communities. Organizations are trying to incorporate creativity and
innovation in their ways of doing business so that their goals can be achieved successfully. It is
imperative to find out what factors contribute to employees' creativity and how it can be utilized for
the successful operations of the organizations. Thus, the main purpose of the current study is to
investigate the impact of talent management practices on employee creativity. Moreover, the
mediation effect of employee engagement has also been adopted to further highlight more rigorous
outcomes. Structured questionnaires from previous literature were adopted to collect the primary
data. Applying non-probability convenience sampling technique, data was collected from officer rank
employees (N=80) working in NGO in different sectors. Descriptive statistics, correlation analysis
and regression analysis were carried out to test theoretical model. Mediation analysis was performed
through bootstrapping method to find out its effect on both independent and dependent variables.
Results indicate that talent management has significant impact on employee engagement and
employee creativity. Moreover, result indicated that employee engagement mediates the relation
between talent management and employee creativity.