Adnan Sharif M. ELECTRONIC WORD OF MOUTH: INVESTIGATING THE INFLUENCE OF ELECTRONIC MESSAGE SOURCE CREDIBILITY, MESSAGE APPEAL AND BRAND EQUITY ON CONSUMER PURCHASE INTENTION. City Univ Res J [Internet]. 2019 Sep. 3 [cited 2024 Apr. 30];6(1). Available from: https://cusitjournals.com/index.php/CURJ/article/view/92