1.
Iqbal H. Selecting an Appropriate Source of Media as an Effective Source of Promotion and Communication From ATL and BTL Modes of Advertising (A Study of FMCGs in Peshawar). City Univ Res J [Internet]. 2019 Aug. 22 [cited 2024 Nov. 23];3(2). Available from: https://cusitjournals.com/index.php/CURJ/article/view/28