Jahangir, Junaid, Abdul Ghafoor, and Muhammad Hafeez. 2022. “AN INVESTIGATION OF MODERATING ROLE OF ATTITUDE ON CUSTOMER’S PERCEPTION: A CASE OF PAKISTANI RETAIL INDUSTRY: Moderating Role of Attitude on Customers’ Perception”. CITY UNIVERSITY RESEARCH JOURNAL 12 (2). https://cusitjournals.com/index.php/CURJ/article/view/732.