Zaighum Abbas, and Adil Adnan. 2023. “Decoding Voter Behavior: Investigating the Influence of Political Marketing Mix on Voting Intentions through Political Cynicism As a Mediator: Decoding Voter Behavior: Investigating the Influence of Political Marketing Mix on Voting Intentions through Political Cynicism As a Mediator”. CITY UNIVERSITY RESEARCH JOURNAL 13 (2):324-37. https://cusitjournals.com/index.php/CURJ/article/view/905.