ROOH, S.; DR. ARIF HUSSAIN. The Behavioral Factors and Individual Investor’s Trading Performance in Khyber Pakhtunkhwa: The mediating role of Environmental, Social, and Governance (ESG) Performance: Herding, Loss aversion, Mental Accounting, Overconfidence, and ESG Performance. CITY UNIVERSITY RESEARCH JOURNAL, [S. l.], v. 12, n. 2, 2022. Disponível em: https://cusitjournals.com/index.php/CURJ/article/view/746. Acesso em: 2 may. 2024.