BAKHTYAR ALI SHAH, S. ROLE OF PRODUCT CHARACTERISTICS AND ANIMATED SPOKESPERSON CHARACTERISTICS ON CHILDREN BUYING BEHAVIOR. CITY UNIVERSITY RESEARCH JOURNAL, [S. l.], v. 5, n. 2, 2019. Disponível em: https://cusitjournals.com/index.php/CURJ/article/view/67. Acesso em: 4 may. 2024.