ADNAN SHARIF, M. ELECTRONIC WORD OF MOUTH: INVESTIGATING THE INFLUENCE OF ELECTRONIC MESSAGE SOURCE CREDIBILITY, MESSAGE APPEAL AND BRAND EQUITY ON CONSUMER PURCHASE INTENTION. CITY UNIVERSITY RESEARCH JOURNAL, [S. l.], v. 6, n. 1, 2019. Disponível em: http://cusitjournals.com/index.php/CURJ/article/view/92. Acesso em: 13 may. 2024.