CREATIVITY MEDIATE THE RELATIONSHIP BETWEEN KNOWLEDGE SHARING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR; A CASE OF PUBLIC SECTOR UNIVERSITIES IN KPK

Abstract

Employees exchange knowledge when they are motivated, go beyond formal job description and engaged in organizational citizenship behaviors (OCB). OCB is associated with the overall performance of institutions and enhance organizational effectiveness. These types of employee’s behavior have important consequences in the workplace, leads to knowledge sharing and creativity. The current study mediates the relationship of KS and creativity in promoting OCBs activities, within public sector universities of Khyber Pukhtoon Khwa (KPK). To test a conceptual model data is collected from 306 faculty members, employed in the public sector universities. The results confirm a positive effect of knowledge sharing on organizational citizenship behaviors. It also reveals a positive effect of KS on creativity, additionally a significant relationship between creativity and OCB. Therefore, study also confirms the mediating linkages of KS and OCB. The study recommends establishment of incubation centers for creativity and knowledge sharing to stimulate OCBs.