A STUDY OF FORMAL AND INFORMAL CORPORATE SOCIAL RESPONSIBILITY (CSR) PRACTICES IN THE FOOD, BEVERAGES AND TOBACCO INDUSTRY OF KHYBER PAKHTUNKHWA

Abstract

This study was carried out in a sample of 40 organizations in the Food, Beverages and
Tobacco Sector of Khyber Pakhtunkhwa. Purpose of the study was to find out the nature
of corporate social responsibility practices performed by these organizations in the
context of formal and informal CSR. The top management of the organizations was
interviewed by using a close ended questionnaire. The qualitative case study research
methodology was applied to investigate the research problem. Data was collected,
analyzed and tested through using the three-stage process approach proposed by Miles
& Huberman (1994). It was found that the CSR practices are not properly planned,
coordinated, integrated and are done on a smaller scale by the firms, resulting low
impact on the overall development of the society. Moreover, there were no practical and
written plans available in the firms which led to informal and irregular CSR practices in
the industry.